Today, if you can buy it, you can probably fake it too. From baby bottles to nappies, shampoos to teethers, car seats to prams, the counterfeit problem is huge, and it’s not going away. But help is at hand!

Growing at an eye-watering 15% per year, by 2020, global counterfeit sales are estimated to reach over $1.82tn. Shopping habits have changed radically since the introduction of the Internet and a vast new market has emerged where counterfeiting flourishes under the radar and anonymously.

Whatever industry you’re in, your products are up for a faking. No brand gets to sit this out – and the nursery industry is feeling the fallout along with everyone else.

Protecting your brand means doing everything you can to stop the counterfeiters – and one effective way to do this is by embracing technology to do the work for you.

Using brand protection software gives you a good chance of detecting and removing counterfeits across the online environment. Something that usually takes days if done manually can be done in a matter of seconds. Online brand protection delivers the speed and accuracy that could mean the difference between falling foul of the fakes or stopping them in their tracks. By utilising tech to actively monitor the online marketplaces, you’re going to save a lot of time, money, and stress.

Counterfeiting doesn’t just affect your business; it affects your customers too because they rely on the quality and safety of your products.

Protecting your brand against counterfeiting must be at the heart of your business strategy, given as much focus, investment and time as the other critical elements.

With the use of innovative tools such as brand protection software, you’ll be taking the necessary steps to defend your customers, your brand, and your future. We think that’s priceless.

For help preventing your sales being damaged by counterfeiting contact Rachel Jones of Snapdragon on +44 131 466 9249 or email the.lair@snapdragon-ip.com


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