Joie has extended its partnership with Liverpool FC, as the clubs official Family Partner for a fourth year.

During the partnership,  Joie has worked closely with the club’s Red Neighbours programme and its official charity, LFC Foundation, to deliver a host of family focused events and once-in-a-lifetime experiences.

By supporting Red Neighbours’ Breakfast Clubs,  Joie has been instrumental in providing local families with fun activities and nutritious food during the school holidays. They have also helped to deliver a dedicated Special Educational Needs programme at Millstead Primary School in Liverpool, through the LFC Foundation, as well as creating unforgettable memories for two deserving families through its Dream Ticket campaign.

To mark the extension of the partnership,  Joie and the LFC Foundation brought a very special surprise to one local family, who’d never had the chance to visit Anfield.

Nine-year-old Stephen Slocombe and dad, Steven Lynch, were chosen through the Foundation’s inclusive Kicks programme, to receive an unexpected phone call from Michael Owen.

Joie and LFC partnership

The former Liverpool striker broke the exciting news to the family that they have been invited to an unforgettable experience at Anfield once supporters are allowed back into the stadium.

Stephen has autism and struggled with his social skills before he first joined the Kicks programme last year. Having never played football before, he now actively takes part in the sessions each week and has even started playing for the team in the competitive disability leagues, representing LFC Foundation.

Matt Scammell, Commercial Director, Liverpool FC, said: “During the last three years, our partnership with Joie has helped to bring unforgettable experiences to some of our deserving fans and families, who have each been battling through difficult times.

“Joie is a brand that really embraces and promotes family values, echoing perfectly the philosophy of Liverpool Football Club. We are very much looking forward to continuing this important work with Joie, as well as offering our fans new and exciting products for young fans and families through the partnership.”

Joie’s Managing Director, David Welsh, said: “It has been an honour to work with such a community focused club over the last three years, and we are all very excited to see what our partnership can achieve next. We want to continue to support local families through the club’s various outreach programmes, ensuring that the beautiful game is accessible to all.”


Subscribe