Avedon teams up with Hauck to support international growth
November 8, 2019
Avedon Capital Partners (“Avedon”) will acquire a shareholding in Hauck, to support its international growth plan. In partnership with Avedon, Hauck aims to accelerate growth in its European core markets as well as expansion into selected international regions in the coming years. This includes investments in organisation, product portfolio expansion and digitisation of sales and marketing channels. The transaction will take place subject to the approval of the competition authorities.
Founded in 1923, Hauck is a 4th-generation family business, which enjoys very high brand awareness in its markets. It is most renowned for strollers, highchairs, safety seats and adjacent indoor products and operates as one of the largest players in Europe. Hauck products are sold via all major on- and offline retail channels.
Jörg Feyler, CEO of Hauck commented, “As a family business we have successfully gained market leadership in Germany and in the UK and expanded our business into several other European countries where we saw sales potential for Hauck. With the combined strengths of Avedon and Hauck we look forward to further accelerating our market expansion.”
Julian Bärenfänger, Partner at Avedon commented, “Hauck is a compelling investment opportunity in a stable, non-cyclical consumer market. With its strong brand heritage and a diversified portfolio of non-discretionary, attractively priced products, the company provides an ideal platform for value creation across multiple levers. The growth plan will be supported by targeted investments into the organisa- tion and management as well as into new product categories.”