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Another scare story – or good advice?

This week has seen another story widely circulated in the news claiming that sleep positioners and nests are responsible for a number of deaths.

Essentially, US Regulators have re-issued a warning that was originally published five years ago. This warning was a result of thirteen deaths in the US during the years 1997 to 2011, where there was sleep positioner in the sleep environment. This re-issue was picked up by the Mail Online, and everyone seems to have jumped on board with most newspapers as well as the BBC publishing something.

As a result of this publicity, stores such as Tesco, Mothercare and John Lewis have removed certain products from sale. Are they right to do so? Or is it scaremongering?

I’ve spent most of today reading everything I can find on the subject and I’ve summarised my findings here. Personally, I have many questions about the research, one of which is why there is suddenly all this interest? The original report was published five years ago and there has been no update since.

There is, however, a wider question. What is the industry to do with this and similar findings? Every preventable death of a baby is one too many, but like so many other stories of this nature, there are many sides and a lot of unknowns. Some of the products implicated here (and in other ‘scare stories’) should not be on the market, but other, perfectly safe, products are caught up in the chaos.

For example, the BabyMoov CosyDream was used to illustrate a number of reports, the implication being that it is an unsafe product – but the CosyDream has never been on sale in the US so cannot have been involved in any of these deaths. In addition, it is a very different product to those referred to. It is unfair at the very least, and it could easily be considered worse than unfair.

With all this publicity, you cannot blame the retailers. Maybe this scare story is real; maybe these products are truly dangerous. They simply cannot take the risk. They must stop selling the products until the truth is revealed.

But at what cost?

- Cathy

PS: Continuing our series of Spotlights we have Your Latest Colours next in line with a copydate of TODAY (Friday the 13th – oops!). This is your opportunity to highlight the new season colours. This is very much a fashion-led industry where for certain products at least, the colour and style appear to be more important that whether the product is actually suitable for that consumer! Let’s see what colours will be in the shops.

After that its Car Seats and Accessories with a copydate of Oct 27th. For more information on these advertorials contact Gilly on or Lyn on or phone her on 01304 374169 or 07971 700979.

And between the two will be the October issue of our International Newsletter. Don’t forget to send me any news that you would like sent out to the world at large (and the icing on the cake is that, like our Friday news, this is all FREE!!!!)

Whisbear now at John Lewis

Whisbear team is proud to announce, that their multi-award winning sleep aid – Whisbear the Humming Bear – is now available at John Lewis.

Customers will have an opportunity to purchase Whisbear The Humming Bear online and in selected stores, including retailer’s flagship store on Oxford Street, London.

Whisbear is very much looking forward adding its unique design and highest quality to John Lewis’s extending range of sleep products.

Whisbear the Humming Bear is an innovative sleep aid that uses specially selected white noise to help babies settle and fall asleep peacefully. In just over three years, two young mothers Zuzanna and Julia Sielicki who stand behind the Whisbear success, have developed a much loved and desired product that is now available on 23 markets worldwide.

Whisbear was the first European company to introduce the CRYsensor – an intelligent device that analyses noises surrounding baby and automatically activates soothing sounds when baby starts crying.

In July 2017, the Whisbear owners and team members were introduced to The Duke and Duchess of Cambridge during their visit to Poland and awarded the HealthTech Award handed by the Duchess herself.

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Phoenix takes flight on his dinky Ducati

Proving that the best things really do come in small packages, Peg Perego’s Ducati Scrambler made the perfect birthday present for two-year-old Phoenix Callaghan, son of actor Ayden Callaghan and TV presenter Sarah Jane Honeywell.

The celebrity couple captured the moment their little 'biker boy' unwrapped the dinky Ducati and his first tentative ‘ride out’, sharing the short-films across their respective social media platforms which collectively have a following of almost 135,000.

Ayden and Sarah Jane, who recently announced they are expecting another little boy in February, said: "Phoenix is loving his Scrambler and now it'll get even more use if he lets his little brother [have a go]."

Packed full of special features that children love, including a toy key that turns to make a roaring engine sound, a working horn and a large front headlight that turns on, it’s easy to see why the three-wheeler attracted the attention of the family when they discovered Peg Perego at The Baby Show ExCel. The Drive & Go area, where the family experienced first-hand the fun and ease of Peg Perego’s John Deere licensed range will also be available for families to try next weekend at The Baby Show, Olympia.

For more information about the Peg Perego range of toys please contact

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The baby trade booming as consumer spend at UK’s biggest Baby Show at record high

The Baby Show, the UK’s leading parenting event for new and expectant parents, is experiencing one of its most successful years since launching 15 years ago in 2002.

The Baby Show, with MadeForMums, takes place three times a year – October at London Olympia, March at London ExCeL and May at Birmingham NEC. Over 70,000 new and expectant parents flood the events annually, with more than 200 exhibitors showcasing their latest products – with food and feeding products, buggies and pushchairs, sleep aids, cots, gadgets, accessories and car seats being amongst the top sellers.

The UK’s biggest brands such as Chicco, iCandy, mothercare, Tommee Tippee, Stokke, Lidl, VTech and Britax all exhibit, while many new and emerging brands find it is a fantastic platform for introducing their ideas or products to this ever-growing market.

The Show has proved so popular, organisers, Clarion Events have this year launched Baby to Toddler – a two day event taking place in London ExCeL 18th – 19th November and the Birmingham NEC 2nd – 3rd December.

Susanne Rauberger, Show Manager says: “The Baby Show has grown and grown in popularity over the past 15 years since it was first launched and this year we sold exhibition space at the show quicker than ever before – testament to the success of the event on ROI for our exhibitors. It is a must-attend event for any parenting brand looking to build their audience, raise their brand awareness and most importantly, make sales. Demand has never been higher.”

Average visitor spend at The Baby Show at Birmingham NEC in May was £643 – that’s a 58 per cent increase over the past three years - while post-show research revealed that visitors estimated spending a further £551 on items they saw at The Baby Show. 90 per cent said that the show exceeded their expectations while 81 per cent said they were likely to attend the show again if they had another baby.

Overall, the Show, organised by Clarion Events, is experiencing an almost 30 per cent rise in consumer spend year on year. 2014 to 2015 saw over £30m spent by visitors across three shows while for same shows for 2015 to 2016, over £39million was spent.

Thomas Bateman, Head of Marketing at iCandy, says: “The Baby Shows have become a core part of iCandy’s year and are invaluable in our ability to connect directly with our consumers and offer expert advice on our product range. We’ve seen the show grow and been fortunate enough to be able to showcase our products to the new and existing parents that flock there every year. 2016 was our most successful year ever and we’re already forecasting for 2017 to be bigger still - with the launch of our all-new Raspberry and the arrival of our sleek ‘Dusk’ limited edition Peach.

“We understand that having a baby is an extremely exciting and special time and The Baby Shows are a chance for us to share that experience with our customers first hand. In addition to this we’ve also been able to create the iCandy Fashion Show which has become a must-attend attraction of the show for many people and has allowed us to demonstrate our creativity, passion and design flair to the maximum. We’re looking forward to our biggest ever show in Olympia and even more to come in 2018.”

The Baby Show attracts regular celebrity visitors keen to stock up their nursery on supplies for their little ones. In attendance in 2017 so far include author and vlogger, Giovanna Fletcher, author and musician, Izzy Judd, Good Morning Britain TV presenter, Laura Tobin, Love Island star, Cara de la Hoyd, TOWIE star, Amy Childs, TV personalities, Chanelle Hayes and Danielle Lloyd and Hollyoaks actor Ayden Callaghan and his Cbeebies presenter partner and blogger, Sarah-Jane Honeywell. The next show is expected to attract another array of celebrities, including Fearne Cotton who will be speaking in a live Q&A about her new book, Yoga Babies.

Standard Advance tickets are £14.45 for the Friday and £15.45 for Saturday and Sunday – and £20 on the door.

The Baby Show at London Olympia is open from Friday 20th – Sunday 22nd October from 10am until 5.30pm each day.

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Milton hygiene product sales up 17% year-on-year as consumers bid to ward off winter viruses

Milton, the leading expert in sterilising and hygiene, has released figures showing sales of its hygiene product range are up 17% year-on-year, and launch its new supersized Antibacterial Hand Gel.

Already available in 100ml bottles, this bigger, better value 500ml bottle will be available in Boots this month.

The Hand Gel is an essential tool to reduce germ transmission which can be responsible for colds and viruses, including flu and norovirus, killing 99.9% of germs in seconds with no need for water. Clinically-proven to reduce the risk of spreading infection, it leaves hands feeling fresh and clean, with an added moisturising agent to protect the skin whilst drying quickly.

Scientists have predicted the worst year for flu, due to fears from an Australian strain expected to hit UK shores. Norovirus is one of the most common stomach bugs and spreads very easily and fast. It affects between 600,000 and one million people in the UK each year, and is especially serious in young children and the elderly because they face greater risk of dehydration.

Milton’s Hygiene range includes Milton Antibacterial Hand Gel (100ml//£2.20), Milton Sterilising Tablets (£2.46/28), Milton Sterilising Fluid (£1.79/ 500ml) and Milton Antibacterial Surface Wipes (£2.29) – all of which are effective on viruses when used at the correct dilution.

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Hauck celebrating Right Start 2017 Awards

The anticipation was heightened as we attended the Right Start annual Awards 2017 on Thursday 5th October, eagerly awaiting results.

Right Start hosted a wonderful Awards ceremony luncheon and we were delighted to accept the Gold Award for our Hauck Dreamer Nursery Category.

Hauck Dreamer is a bassinet, cradle, or travel bed in one. It benefits from mesh sides for good airflow and easy viewing. As a cradle, it rocks gently, or is kept static by twisting the base of the legs and has a unique one hand folding mechanism, using a loop in the middle of the mattress.

The testers were “impressed with the size of the bassinet, which would be comfortable for many months. Great for use at home and travelling and did not take up much space when folded.”

The Hauck Swift Stroller was also a winner on the day scooping the Highly Commended award 2017 within Travel category.

The lightweight Swift stroller is perfect for holidays or city travel. Benefiting from padded seats and adjustable backrest, with full recline, it provides a comfortable ride at all times. The one-hand folding mechanism makes it easy to close and a long carry strap means it is easy to transport.

“This was an excellent lightweight buggy delivering a nice smooth ride. It’s sturdy as long as it is not overladen with heavy items.”

Full details here.

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So much win!

The Mutsy Igo has won GOLD in the Smallish Design Awards 2017!

Thé UK wide parenting magazine awards which recognize and celebrate creative design and originality across every children's fashion, interior and family lifestyle category, has chosen the Mutsy Igo as the winner and we are so very happy about that!

And that’s not all: there's another winner in the Mutsy family! The Mutsy Nexo has been rewarded with a silver medal in the travel product category. Mutsy are honored to get this reward for doing what we love most: making life easier for parents all around the world.

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Don't miss the networking event of the year!

Don't miss out on a chance to attend the preschool sector's only trade awards - The Progressive Preschool Awards 2017!

Taking place on Thursday November 9, in the lavish surroundings of The Dorchester Hotel in Mayfair, it's a great opportunity to join over 400 suppliers, licensing contacts, and retailers from across toy, nursery, apparel, publishing - and everything in-between.

Recognising excellence across the sector, the PPS Awards are accolades to really strive for. It is a fantastic event renowned for its networking opportunity - plus it's a lot of fun too. Enjoy a champagne reception, three course lunch, celebrity comedian, and the renowned after party!

You can attend on your own and be placed on a table with great contacts, or take a table and entertain clients, staff, or other guests.

Every major supplier and retailer attends the PPS Awards - don't miss out!

To enquire about tickets or tables for the Progressive Preschool Awards 2017, please contact Createvents on 0118 334 0085. You can speak with Emma or Clare, or email them on

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All babies should visit the dentist before the age of one

The campaign to encourage all babies to be taken for their first dental check by the age of one was launched at the BSPD’s (British Society of Paediatric Dentistry) 65th Annual Scientific Conference in Manchester in September.

As a committed supporter of babies’ oral care since 1925, Bickiepegs Healthcare, which was a sponsor at the conference, has identified the key role Health Visitors can play in the education of parents of infants. To that end, Bickiepegs has launched an initiative to offer all Health Visitors* a free Bickiepegs Finger Toothbrush & Gum Massager and a uniquely slanted Doidy Cup as part of their commitment to educating parents on how important a dental check by the age of one is to their children’s long-term oral health.

Bickiepegs Finger Toothbrush and Gum Massager is designed to gently clean a baby’s first teeth and massage their gums. Regular use of this new oral care product is a great way to introduce baby early to the sensations of having their teeth and gums cleaned. Morning and evening daily use will help maintain good oral hygiene. The Finger Toothbrush and Gum Massager is double-sided - with soft bristles on one side to ensure that any existing teeth are kept clean, and then a dimpled reverse-side which offers gums a soothing massage. It is important to clean teeth from the moment they erupt and keeping a baby’s gums clean will ensure that their mouths are in good condition - ready for the arrival of new teeth as they appear. The Finger Toothbrush and Gum Massager is suitable for babies of 6-18 months.

The Doidy Cup, with its small handles, has been scientifically designed with a unique slant that allows a young child to see the level of the liquid in the cup as they tilt to drink. The Doidy Cup, which has been endorsed by Health Professionals including Doctors, Dentists, Midwives and Health Visitors for almost 70 years**, helps to teach an infant to drink from the rim of an open cup rather than from a spout or teated bottle, which carries many benefits. Indeed, health professionals promote the use of the Doidy Cup to help prevent premature tooth decay, poor feeding techniques and delayed speech development. This unique weaning cup encourages good oral movements and helps to develop chewing skills through encouraging use of the jaw, tongue and mouth muscles.

Dental Check by One (#DCby1) is a nationwide campaign to encourage parents and carers to take their child to the dentist before their first birthday. “Organisations across health care are supporting the campaign so that whether the parents are in a surgery, clinic, school, hospital or their own home they are informed of the importance of getting their child to the dentist by the age of one,” said Claire Stevens, President, British Society of Paediatric Dentistry. “This first visit to the dentist is an important opportunity for a child to start a life of positive dental care and for parents to get advice on how to keep their child’s teeth healthy and strong.” Indeed, both the cost to the NHS and the unnecessary suffering experienced by children make the need for joined-up action more important than ever.

Chris Blincoe, Director, Bickiepegs Healthcare, commented: “We welcomed the opportunity to support the #DCby1 campaign at this year’s BSPD Conference by reaching out to all Healthcare Visitors and introducing to them - for free - the new Bickiepegs Finger Toothbrush and Gum Massager and our well-known slanted Doidy Cup. We believe that Health Visitors in particular have an important role to play in getting the message out early to the parents of young babies. Collectively we must tackle the alarmingly high number of children needing filings and extractions due to decay. We are making a great start and have already reached out to 3500 Health Visitors with the offer of our Finger Toothbrush and weaning Doidy Cup!”

* All health visitors registered to Bickiepegs Healthcare database
** See for research details

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Celebrating 20 years of Bambino Mio

Celebrate 20 years with Bambino Mio, the UK’s most widely used reusable nappy brand! Growing with families since 1997, husband and wife team Guy and Jo Schanschieff have nurtured Bambino Mio into a global market leader in the change-time category.

With a focus on making reusable nappies commercially acceptable worldwide, Bambino Mio has experienced consistent growth and continued success over the past 20 years.

Selling millions of nappies to countless families, including two styles of reusable nappies, baby accessories, swim nappies and potty-training pants in a range of stylish designs; Bambino Mio is proud to offer an ever-growing range of products.

Bambino Mio is available in over 50 countries around the world including the UK, USA, Germany, France, Spain and Australia, amongst many others; and available in a range of retail sectors, winning over 60 consumer awards across the entire range, such as Mother & Baby, Parent Tested Parent Approved and Junior Design.

They are committed to providing products which are better for babies, better for parents and better for the environment, and can be found on the shelves of the majority of supermarkets alongside mainstream disposable brands. Combining increased retail exposure with a targeted digital strategy, Bambino Mio continues to experience impressive year on year growth, with its products being available in more worldwide retailers than ever before.

To mark achievements past, present and future, Bambino Mio has planned a month of festivities including competitions, giveaways, other activity across social media and the creation of video that captures the timeless essence of the Brand.

In addition, Bambino Mio is relaunching of one of its most popular collections, Great Britain! Great Britain is available now in Bambino Mio’s miosolo all-in-one nappy, miosoft two-piece nappy and wet nappy bag. To find out more about these eco-chic products, contact Bambino Mio directly via

For further information on products in the Bambino Mio range please visit

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Belo + Me win prestigious industry award

The original wardrobe dividers from Belo + Me have been recognised in the Best Baby & Toddler Gear Awards.

Both the Mumii panel and parent testers voted to decide which were the best products in each of the categories with over 400 products put through their paces. Taking home silver for the ‘Best Keepsake for a Parent’ category, the ingenious wardrobe dividers from Belo + Me have proven to be a firm favourite for parents-to-be.

The wardrobe dividers come in a range of exclusive Belo + Me designs and feature clothing sizes from tiny baby through to 18-24 months allowing parents to get organised when it comes to baby’s clothing.

Rachel MacGregor, Managing Director of Belo + Me, said: “We’re so pleased to have been recognised in these awards. It’s a huge achievement for us and we’re extremely proud. It means a lot to know that everyone else loves our products as much as we do! We’re excited for the future and are currently working on more exclusive designs!”

Declaring themselves “The coolest baby brand on the playground”, Belo + Me is definitely doing something right with a huge social media following and massive growth driven by their flagship wardrobe divider products and their other online products.

For trade enquiries please contact

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Cuski Miniboo twin pack - designed for babies born too soon

Designed and created as part of the Developmental Care Programme on the NICU or SCBU in UK hospitals, the multi-award winning Miniboos are for babies who are in incubators and poorly where over handling is advised against.

Newborns need to bond with their parents, especially Mum, and the idea of Miniboos is that Mum keeps one with her picking up those important Mummy smells and then places it in the incubator. By having two, they can be ‘re-charged' and swapped over. Mum also benefits from the smell of her baby, something which in turn, helps the flow of milk when breast feeding.

Miniboos have been voted Best Practice initiative by UNICEF Baby friendly International Neonatal Conference and short listed in the Child Health by the RCNI (Royal College of Nursing) Awards.

Midwives have reported that Miniboos can help lower babies' blood pressure.

Sister Claire Ellerby from the SCBU at Newcastle Royal Victoria Infirmary introduced the Cuski Miniboo bonding aid initiative and guidelines to her unit and found it helped provide a connection between babies and their families via the powerful sense of smell. Miniboo is also ideal for twins who have been separated, ensuring that unique bonding even when apart.

Miniboos are made from 100% bamboo rayon fibre which has anti-bacterial properties.

Miniboos are not classed as plush toys by most hospitals and are therefore allowed in incubators.

Safety Awareness : Please note all babies need monitoring, and especially with items of clothing, muslin squares, toys, comforters, cuddlies and bed linen. Some parents prefer to tie knots in the legs and arms of Cuskis or attach to stroller or cot with babies who are ultra-active while sleeping. All Cuski products are fully tested and used in UK hospitals. Cuski products have won many awards and are sold globally.

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Kiddy - 9 High for Which? Best Buys

Kiddy’s latest product range sweeps the board in achieving Which? Best Buy status. From 0 to 12 years the current range includes the Evoluna I-Size, Phoenixfix 3, Guardianfix 3 and Crusierfix 3.

Kiddy can proudly boast that 75% of their products on the market hold a Which? Best Buy. This includes all the current core range and legacy products.

Country manager for Kiddy, Chris Grech-Cini commented “The Which? Best Buy seal of approval adds further to the legacy Kiddy has developed within safety. It is a testament to our team that we now hold nine Which? Best Buys. Not only for our current range but for their previous incarnations. It is in our DNA to hold safety at our core, along with our other central values around design, comfort and lifestyle.”

Numerous patents such as lie-flat technology, the original Kiddy impact shield, and the shock absorber prove the innovative spirit of kiddy engineers.

The current Kiddy range is a prime example of Kiddy’s successful blueprint. Awards from independent testing institutes such as Stiftung Warentest and ADAC help confirm the high safety and quality standards of Kiddy. All whilst marrying product design, maximum comfort, as well as peak functionality.

Which? Best Buy Kiddy car seat reviews:

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