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Childhome at home

I have just returned from a couple of days in Belgium, visiting Childhome. They have such a lovely range of products, I’m surprised that they are not stocked by more shops in the UK. Perhaps they should. Have a look at

Not only did we visit the Childhome head office we also took some time to visit four nursery retailers in Belgium.

Now having a wealth of information, I will write about these shops in greater detail over the coming weeks, but it is clear that the nursery retail trade in Belgium is having the same problems as those in the UK – and rumour has it, throughout western Europe!

The most noticeable trend is that the smaller shops are disappearing as they are no longer viable. Some, like in Britain, are simply closing down. Belgium now has around 150 nursery stores. Two smaller retailers joined together and bought a few more shops. Now they have 19 stores throughout the country, having recently added two more. Another store transformed itself into a Family store, stocking not only nursery but toys, stationery and other products for the family. Another took on outside investors and created a large out of town store.

One thing they all had in common, though, was the existence of a website and plenty of warehousing space. They were also more likely to source ‘own label’ products so consumers bought from them rather than try and find the cheapest price online.

One difference that I spotted between those we visited and those I have seen in the UK is that they have a lower proportion of their display space with car seats and pushchairs. Car seats in particular were often at the back of the store. I was told that this was because consumers came to the store specifically for car seats so would go and find the display area. The stores put more emphasis on décor items – things that looked attractive. These often resulted in impulse buys – and indeed several of our party picked up presents to take back home.

It’s clear, that wherever we are, the nursery retail world is changing. Can we change fast enough and in the right direction?

- Cathy

PS: Spotlights coming up include Slings & Backpacks with a copydate of today. We already have a good number but there’s always room for more. Then, with a copydate of June 16th is Keeping Baby Quiet. Let’s see the variety of products which will help settle a baby, from soothers, to nightlights, toys and things that rock.

We end June with Cots, Cot beds, Cribs, Moses baskets – anything that a baby can safely sleep in. Copy by June 23 please.

As usual, for more information on these and indeed any other advertising queries, contact Lyn on 01304 374169 or 07971 700979 or email on or Gilly on

Hello to Fred

More than double the number of young children are injured falling down stairs/steps each year than killed/seriously injured on our roads. Car-seat laws have encouraged road safety and we can’t be complacent, but it’s time to look closer to home.

For 0-4’s, more accidents occur at home than anywhere else. It’s not just stairs, injuries are most common in the lounge/living area. When parents buy their car-seat, do you make them aware of home safety too? Send e mails reminders about baby proofing just before the baby starts moving?

Until now, common disincentives to baby proofing have been ease of fitting products, their reliability and aesthetics. So, we have developed Fred; a range of home safety products, uncompromising on safety.

Fred has researched clever materials (such as glues that stick firmly in place and strong durable plastics) and combined them with intelligent design that is both effective and attractive. Installation tools make it possible to accurately fit internal cupboard and drawer catches in seconds.

Get parents going with the Starter Pack - impressed by how easy baby proofing has become, they will soon be back for more.

The home-safety range is now in stock, for more information try or contact the cheeky team -, 01730 895761

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Pink Lining reborn

Pink Lining, the multi award-winning brand that created the ‘Must-Have’ iconic Yummy Mummy Changing Bag amongst others, has been purchased by Weybury Hildreth Europe Ltd, the company behind the Purflo and Koo-di brands.

This deal is set to rejuvenate Pink Lining with MD Richard Trott commenting “This is an extremely exciting time for Weybury Hildreth Europe as buying such a prestigious and much-loved brand such as Pink Lining forms part of our ambitious growth plans. We are extremely well positioned from a Manufacturing, Logistical and Sales Distribution standpoint to maximise the huge potential of the brand.

Co-Founder of Pink Lining, Charlotte Pearl commented: “I am both pleased and excited that Weybury Hildreth Europe Ltd will be taking Pink Lining on its next exciting phase of growth and development.”

Richard Trott continues: “We will be harnessing the wealth of experience and strong Industry contacts that Natasha Leviton, former Head of Sales at Pink Lining for nine years built up over her time with the brand. Natasha took Pink Lining from a small business to an era of unprecedented sales growth both in the Domestic Market and Internationally and we are delighted to announce that she will continue to do so as our European Sales Manager.”

Pink Lining Changing Bags and Children’s Accessories have graced shelves across many of the major UK high street retailers, plus a plethora of prestigious independents both in the UK and in countries as diverse as the USA, Poland, China, Germany, South Korea, Hong Kong and Australia amongst others.

Weybury Hildreth Europe Ltd are excited to build on what has already been achieved by re-launching and re-energising such a well-known, highly-regarded industry Brand Leader.

For further information and any enquiries, please contact Natasha Leviton at or by phone on 07790 898478

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Wheels of Wonder

Created to provide the best journeys, the Diono Quantum glides over all terrains, and features the first completely symmetrical chassis making it perfectly balanced as well as stylish. The Diono Quantum is packed with useful features for new parents, including a complete 3-in-1 smart seat which converts from lie flat bassinet to toddler seat in four simple clicks. Easy, quick and convenient!

Plus unlike products with a separate carry cot, no storage space for the bassinet is needed as little one grows. A luxury mattress and bassinet liner are included for ultra-comfort. The extra-large toddler seat with multiple recline positions takes a child right up to four years and parents have the option for little ones to face them or watch the world.

Happy economy comes as standard with a rain cover, toddler seat liner and infant carrier adaptors included in the package. The clever adaptors are compatible with many other brands including Maxi-Cosi, Cybex and Nuna.

Whether it is on the bus to go shopping or in the car for a roadtrip the diono quantum has a host of features and a super simple fold so parents can always be adventure ready. The best-in-class eclipse canopy with extra-large coverage means there is no need for extra parasols and sunshades.

A sun visor, peekaboo window and ventilation add to the functionality. If storage is on the wish list, Quantum has plenty with the extra-large basket that has space for a cabin sized luggage bag. Plus, whatever mode the stroller is in, there is always a space to access it.

Parents can say goodbye to scuffed and sore toes with our one step brake. A simple step on, step off movement is all that’s needed. Perfectly flip-flop friendly! The six-position adjustable handle means however tall family and friends are, everyone can enjoy driving and the textured, colour coordinated buttons allow for easy identification and operation – great for when grandparents borrow the stroller. A unique one-hand fold works in two stages and features an automatic locking clip to ensure transporting the stroller with a little one in tow is manageable.

When folded quantum also stands up on its own and with the carry strap, it’s super easy to tote.

Available in four colour options, Quantum makes the ideal travel system providing simplicity, affordable luxury and a little ta da!

Please visit the Diono website for more information at

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A Cheeky debut for the Gerrards

The team at Cheeky Rascals were excited to see much loved celebrity model, Alex Gerrard, out for a stroll with her newborn son, Lio, sitting comfortably in his new wheels, the popular and luxurious Mima Xari pushchair.

Alex, wife of footballing legend Steven Gerrard was spotted on a sunny day out in Liverpool by national newspaper, The Daily Mail. The stylish new mum made the headlines on Mail Online with more than ten photos capturing the nation’s attention, all of which featured the family’s new Mima Xari pushchair. With an incredible online readership of 224,934,062, this spot undoubtedly created fantastic exposure for the brand, brought to the UK by distributor, Cheeky Rascals.

The distinctive collection of pushchairs from Mima, are truly unique, comfortable and modern. Perfectly combining luxury with functionality, the smart and futuristic inspired pushchairs are easy to assemble and manoeuvre, lightweight and compact. Offering customised designs and bespoke packages, the Mima Xari is the ideal pushchair for fashion conscious mums like Alex.

Commenting on the press photos featured on the Mail Online, Founder of Cheeky Rascals, Selina Russell said: “We love to see families using the range of products and brands we represent and to see that celebrity mum, Alex Gerrard, has chosen a Mima Xari pushchair is fantastic. Mima is like no other brand on the market so it really comes as no surprise to see it is a hit with families and celebrities nationwide!”

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A Dreambaby shower

Anyone who has ever attended a baby shower knows how much fun it is! Cute clothes, cake and fun with the girls as all the presents get unwrapped! But did you know that many gifted items get returned on the QT?

So how do you make sure that the gift won’t be returned? In a word - go for the ATTRACTICAL – gifts that are both attractive and functional. Here are a few bathtime ideas from Dreambaby®, the global child safety brand. With over 30 years in safety, it knows what’s needed to help keep little ones safe with safety solutions that are both functional and contemporary in design. In other words, a gift from Dreambaby® will definitely be ATTRACTICAL!

Dreambaby’s® Croc and Duck Room & Bath Thermometers.(RRP £13.99) are the perfect Baby Shower gift! Made from BPA free and phthalate safe durable waterproof rubber material and available in two fun animal designs - a floating green crocodile (F322) and a bright yellow duck (F321), with the temperature display clearly visible, these new thermometers give a fast and accurate temperature reading, whilst doubling as a safe and fun toy for little ones!

Features include:

  • Checks temperature easily, quickly and accurately.
  • Turns on automatically in the water and can be switched on easily to check room temperatures.
  • Large display window, temperature reading is always clear and easy to see.
  • Rechecks the temperature every 10 seconds to ensure the temperature remains consistently safe.
  • Monitor the temperature in either Celsius (C°) or Fahrenheit (F°).
  • Water check indicator allows the carer to monitor a safe temperature. Red indicates the temperature is too hot. Green indicates the water temperature is too cold.
  • To save power, the thermometer also has an auto shut off after 30 minutes.
  • Tested to International Toy Standard (EN 71).

The Dreambaby® Bath Support with Foam Padding (F668) (RRP £13.99) provides comfort and support for newborns up to six months old (8kg/17.5lbs), while reducing the physical stress on parents. It sits securely suctioned cupped to the bath floor.

For a full list of all Dreambaby® products please visit the Dreambaby® website at or call 0844 800 9445.

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Baby Tula continues European expansion through alliance with Ergobaby

Baby Tula continues its expansion in European markets with support from its alliance with Ergobaby. In May 2016, Ergobaby acquired Baby Tula and has since shared a singular passion with Baby Tula of increasing babywearing around the globe.

The Ergobaby and Baby Tula mission “Wear all the babies!” remains front and center as Baby Tula supports the growing demand of the European markets with Ergobaby by its side.

“As Baby Tula already has established roots in Poland, we really wanted to shift focus to the rest of Europe,” said Ula Tuszewicka, Founder and President of Baby Tula. “Together with our colleagues at Ergobaby, we’ve been working hard on expanding our European footprint and are positive this alliance will help raise awareness for Baby Tula in Europe. We know potential Tula parents are out there; we just have to be readily available to them, so we can help them to keep doing what they love.”

With the expansion and alliance, Baby Tula can now offer free shipping throughout Europe, multi-lingual customer service support and dedicated market representatives for European retailers. Baby Tula also launched three new websites in April to support key European markets: Baby Tula UK, Baby Tula France & Baby Tula Deutschland. These websites support local languages and currencies to make the customer experience as seamless as possible. European product offerings include the new Free-to-Grow Carrier, Standard Baby Carrier, Toddler Carrier, Wrap Conversion Carrier & Blankets, all in a wide variety of prints and with new print releases monthly. Products are available for purchase online on any of the Baby Tula European websites: EU, UK, France & Deutschland, or at Baby Tula retailers throughout Europe.

Baby Tula is excited about this new venture and spreading the message of babywearing to a broader audience with Ergobaby. Through this partnership, Baby Tula and Ergobaby will be able to enhance the overall Tula customer experience and establish Baby Tula as a leading brand in Europe.

Information about Tula Baby Carriers can be found at

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Children will be children: safety proof appliances

To mark this year’s Child Safety Week (5-11 June), AMDEA (The Association of Manufacturers of Domestic Appliances) wants all UK parents to guard against any easily preventable accidents that might befall young children who just want to explore and get their fingers into everything.

In fact, AMDEA has spent the last two years focussing on keeping households safe across Britain, encouraging people to use The portal is designed to make it easier for people to register all of their domestic appliances, to ensure that manufacturers know where to find them if a safety repair is needed.

To keep the most precious members of the household safe, parents are advised follow these top child safety tips:

  • Keep appliance cords out of reach, especially those connected to hot items such as toasters.
  • Keep pan handles turned away from the edge of the cooker.
  • Move any glass containers in the fridge to the higher shelves.
  • Never run a fan on the floor - a toddler’s fingers are small and can enter the grille area.
  • Unplug appliances that get hot such as irons and hair straighteners immediately after use, and store out of reach and away from any flammable material.
  • Don’t leave a free standing heater where a child can touch it or accidentally knock it over.
  • Keep laundry and cleaning products out of reach and sight.
  • Restrict access to the kitchen area while you are cooking.
  • Ensure that a hand-held vacuum cleaner which is attached to a wall-hung charger is properly fixed so it cannot fall off.
  • Register appliances at and be the first to know about any safety repairs or recalls.

For more important home safety advice and to register both old and new appliances visit By simply clicking on one of the 60 brand logos, the user reaches a data entry form linked directly to the relevant manufacturer, where the vast majority accept registrations of products up to 12 years old.

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Kids get creative with Bobux's new custom kicks

Colouring in just got more fun, with the launch of Bobux’s new ‘Custom’ trainers. Kids can unleash their artistic side and customise their very own pair of sneakers. What’s more if they get bored of the design or fancy a new colour, no need to put them in the washing machine, they simply wipe it off and start again!

For a limited time only and available exclusively in the Kid+ range, these unisex trainers are the perfect way for kids to express themselves. The upper features a Bobux developed coated leather, which has been screen printed with a fun character illustration, created by Bobux’s talented footwear designer, Audi Siregar. The lining is cotton mélange which ensures breathability and comfort which has been paired with the super flexible, hardwearing Kid+ sole.

Bobux Kid+ shoes are created on a specialist last, which has been anatomically designed to fit children of this stage - so you can rest assured that their foot health has been taken care of. The double velcro straps also provides extra adjustability to suit wider or narrower children’s feet.

Each pair of Custom shoes come with a gift with purchase set of five water based felt pens (orange, yellow, green, blue, pink) and a super cool reusable white pen pouch. You can also use Crayola Washable crayons on the trainers, so let your imagination run free.

Launching on 31st May and available for a limited time only, these are bound to be a winner with kids, and parents alike. RRP £58 and available from selected independent stores across the UK and online at

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BeSafe recruit Marketing Manager

BeSafe UK/IRL have recruited Clarissa von Kleist to support and expand all UK/Ireland marketing. Clarissa brings particular expertise in Social Media and new emerging medias and will drive a substantial increase in consumer marketing for both the BeSafe and Voksi brands.

At the center of the marketing strategy will be supporting and maximizing joint-marketing activities with our retailer network and your BeSafe contact will be discussing this with retailers over the coming months.

"Now marketing as well as out trading terms and infrastructure is in place to drive sales through those key BeSafe retailers who really know how to do car seats," says Paul Sirett of BeSafe. "This additional investment in Marketing will deliver further long-term growth for those businesses – good for children and good for retailers!"

BeSafe UK/IRL:
01606 814 638

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Medela’s Big Breastfeeding Café achieves national attention

The team at the world’s leading breastfeeding brand, Medela, are overwhelmed with the impact of its national campaign this May: The Big Breastfeeding Café.

The inspired initiative not only attracted a mass of media attention; a plethora of print and online exposure, but it also featured on Channel 5 News and saw some high-profile celebrity mums join the fun!

Thanks to the incredible support of more than 600 mums, The Big Breastfeeding Café initiative was covered on Channel 5’s 5pm news slot, presented by Sian Williams. The exciting news piece credited the breastfeeding campaign run by Medela and involved several chats with mums about breastfeeding, specifically nursing in public, and the importance of mum to mum support. To add to the brand’s excitement, Sioned Hilton, Medela UK’s in-house Lactation Consultant, was also interviewed.

If this wasn’t amazing enough, The Big Breastfeeding Café also featured in national consumer press, including popular titles; Mother & Baby, Gurgle and Baby London. With regional coverage also achieved for the 60+ pop-up Breastfeeding Cafes across the UK, from Scotland through to Birmingham, London and Cornwall, it really came as no surprise to see the initiative gain support from celebrity mums too. Popular author, Giovanna Fletcher, TV Presenter Helen Skelton and Musician, Izzy Judd all posted their support for the campaign to their incredible 1.4 million Instagram followers.

The Big Breastfeeding Café was back for its second year and marked a major step in not only encouraging mums to talk about breastfeeding, but also increase awareness of breastfeeding within society. Engaging families across the nation to join together, chat all things breastfeeding, share experiences and support each other over a cuppa, the world’s leading breastfeeding brand showed yet again its unwavering support for breastfeeding mums.

Medela UK’s Marketing Manager, Charlotte Price, commented: “We were delighted to see The Big Breastfeeding Café featured across the media and on national television. It was not only fantastic exposure for the brand but more importantly, a brilliant way to demonstrate the importance of mum to mum support. We have been overwhelmed with the response to the fun campaign this year and are already making some exciting plans for 2018 – after all, what a great excuse to get parents together over some much-deserved tea and cake!”

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New research: Baby products up to 80% cheaper than regular products

It seems the cotton wool is being pulled over consumers’ eyes as new research reveals baby products are between 18%-80% cheaper than similar regular own-branded products.

The research, conducted by money saving website, reviewed own-brand baby products alongside own-brand regular products*. 80% of the products examined are far cheaper when purchased from the baby aisle. This includes products which are seemingly identical, such as cotton buds and cotton wool balls, both almost double the price when purchased as regular products.

A switch to baby products could offer potential savings of £8.64 a shop. Skin oil offers the biggest cost saving, where baby oil can be purchased for 80% less than the cheapest own branded oil for adults. Soap is 74% cheaper, whilst talcum powder is 64% less expensive.

Wet wipes and disposable bags are amongst the items of significant price difference as consumers can find the baby alternatives at half the price.

The three products where the regular products come out cheaper than their baby counterparts include shampoo and bubble bath, which are both 42% cheaper, and toothpaste which is 35% cheaper.

Marco Piu, Voucherbox General Manager said: “It seems unreasonable that there is such a big variation in prices between baby and regular products, especially for those products which appear to be identical. It’s proof that it’s worth checking other aisles for better deals before making your purchase. Online shopping is perfect for this as you can see all the relevant products and prices right in front of you. Plus you get the added bonus of utilising great discount codes at the same time.”

Read the study on Voucherbox press centre here.

*Boots own brand products used where possible, unless otherwise stated. Prices correct as of 24th May 2017.

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Halilit announces new addition to their portfolio

Halilit are delighted to announce that they have taken on UK distribution for the beautiful nursery brand Rosa & Bo. Developed by Laura Mudie, a midwife, following the birth of her daughter in 2013 the Rosa & Bo brand offers a stylish and cohesive product range with attractive gift packaging.

Amy Wildman, Halilit Sales Manager, comments: “We loved the Rosa & Bo range from the moment we saw it last year, and are thrilled to be championing such home-grown talent. Laura has done an incredible job in bringing her innovative concepts to life through key pieces such as the gently flavoured teethers and softly coloured nesting doll, and we look forward to introducing her upcoming developments to the UK market.”

The range can be seen in full at and interested retailers can get in touch with Halilit on 01254 872454.

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