Get ready for Weaning Week in association with Organix
April 17, 2020
It’s National Weaning Week from 4th to 10th May, and for the first time, Organix the baby food and toddler snacks brand, will partner with the platform to bring weaning and feeding awareness to as many families around the country as possible.
Created by award winning digital marketing consultancy, and parents themselves, The Media Snug in 2018, Weaning Week aims to create a supportive network and place where parents search for information and connect with each other, experts and leading baby brands, empowering them to wean their child as nutritiously as possible, without feeling confused or pressurised.
Last year saw 25 brands, retailers and experts come together to provide competitions, articles, recipes, twitter chats and product reviews, and featured in national newspapers, websites and radio. The NHS and Health Authorities across the UK were quick to get on board, and new content included a useful meal planner and vegan/vegetarian menu options when weaning. The week achieved a reach of over 9 million across social channels alone.
Director, Kerry Haynes comments, “This year, we’re delighted to be partnering with Organix. They are a fantastic brand fit for Weaning Week with a like-minded ethos, and we are looking forward to bringing some exciting new articles, online weaning workshops and recipes to parents, carers and grandparents.Throughout Weaning Week, we hope to create a network for parents to support them in weaning their children as nutritiously as possible, so little ones develop a good relationship with food which will lead to a healthier lifestyle later on. Most importantly we want it to be fun!”
The Organix extensive range of early foods helps parents at this important time in their little ones’ development. The weaning and finger foods help babies discover new tastes, shapes and textures, and the wide range of toddler snacks provides parents with healthier snacking and on-the-go options to fuel happy days.
Leanna Rice, Marketing Manager at Organix, adds, “Organix leads the way in delicious, healthier food choices that little ones love, and parents can rely on. Our food is always organic with nothing unnecessary added, it’s our ‘No Junk Promise’ which appears on every pack as a stamp of reassurance to parents. We felt Weaning Week was the perfect platform to bring further support and advice to parents through our ‘Protecting Precious Palates’ campaign. We know that what we feed our little ones first has a huge impact on the rest of their lives, so we try to protect little ones’ precious palates by helping children appreciate natural flavours, with always organic foods but without artificial colours or flavours, and nothing unnecessary such as salt.”