or retailers a distributor is an excellent way of getting really innovative and exciting products from all around the world – as well as some important UK brands.

Developing a product is all very well, you've then got to sell it. Dealing with a large number of outlets, each of whom is only ordering small quantities, is one of the fastest ways to going broke!! It makes sense to have a distributor handle it. A distributor can store your product so it is accessible for prompt dispatch; they can handle all the billing and of course it works out as more cost effective as a retailer can order a wider range of products and have them delivered all at the same time. One delivery, one invoice.

For companies selling their products abroad, it makes even more sense. It reduces the cost of banking by a considerable amount which can soon add up. It also reduces delivery times and costs. And most importantly, it gives you access to the buyers in that country.

It’s a win/win situation really!

Nursery Online is compiling a database of distributors throughout the world. Get in touch if this includes you – cathy@nursery-online.com


Baby&More celebrated their 10-year anniversary last year and the distributor continues to grow in a competitive and often challenging market.

The brainchild of mum of two Katie Murphy, Baby&More are passionate about working exclusively with brands designed by Mums for Mums - because after all who knows children best?!

Baby&More’s ranges cross a number of nursery categories including feeding, sleep, bathing, teething, stroller accessories and special needs. Baby&More are proud to be the exclusive UK distributor of one of New Zealand’s most popular nursery exports – the Mum 2 Mum Wonder Bib collection. The Mum 2 Mum Wonder Bib range features many different styles, colours and designs including premature bibs, sleeved feeding bibs and teether bandana bibs. The 100% cotton bibs have fast become a mummy must-have due to their versatility and durability.

A two-stud fastening allows each bib to grow with baby and different styles complement baby and toddler outfits. Baby&More have also added the new Mum 2 Mum Bamboo collection which is extremely popular with eco-conscious parents as well as a selection of Mum 2 Mum baby hooded towels, Kiddie animal towels and swaddle wraps. In fact it’s not just Mum 2 Mum who Baby&More act exclusively for as they work with innovative, fresh brands that cannot be sourced anywhere else in the UK.

As well as distributing products that make life easier for parents, the small and friendly team at Baby&More make life simple for their trade customers too with a mobile-friendly website which allows customers to get up-to-date stock availability and product information at the click of a button. As a small team, the firm strives to create great relationships with their customers in order to support the nursery industry. To this end, they offer small independent businesses free product samples, social media support through Baby&More’s 20,000 strong Facebook following, low minimum order values, carriage paid orders and same day dispatch. Current nursery customers include Waitrose and the independent baby sector.

Alongside the nursery industry Baby&More has branched out to the childcare and special needs markets with their Clever Grip Training Cutlery and Mum 2 Mum PLUS collection: youth and adult dribble bibs and clothing protectors which are brilliant solutions for carers.

Baby&More support all of their brands with comprehensive marketing which encompasses marketing materials, free product samples, consumer PR and trade marketing helping to drive sales for their customers. If you are a Mum inspired business looking for a dynamic and friendly distributor then we would love to hear from you!

Contact Baby&More T: 0333 0144242.



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bébélephant is fast becoming the UK's largest independent distributor in the nursery sector, of innovative and exciting products with world leading brands that appeal to parents and babies alike!

With over 10 years of service to the industry, bébélephant is fast becoming the UK's largest independent distributor in the nursery sector, of innovative and exciting products with world leading brands that appeal to parents and babies alike! Famous for our client experience, we have extensive experience in supplying high quality products and focus on four key areas: nurture, healthcare, hygiene and clothing. We've been successful because we offer national retailers, wholesalers and independent stores a unique combination of extremely competitive pricing, outstanding flexibility and a high level of personal service and attention.

Recently, we have been entrusted with the iconic range from Sophie la giraf Cosmetics which is already performing well across UK retail. We have also secured distribution rights with the new car seat range from Swandoo and will be working with Elvie in bringing their hi-tech range to market in the UK.

This year also sees the launch of several new UK brands – from HotTea Mama’s range of pregnancy teas for mums and motherhood, to Simply Coconuts range of moisturisers, wipes and nappy sacks. Also making waves is the stunning new range of changing bags from both Zellie and Marie Louise Maternity – both distinctive and each offering their unique take on a modern bag for a modern mum. UK success stories Nana’s Manners and doddl continue to perform well.

Getting babies to sleep always produces a diverse range of products – we have the award winning Lulla Doll and growing range from Whisbear who launch their Sloth in AW18 which is sure to be a winner. Also new to the UK is great and economic range from MyBaby with portable white noise machines and cute night lights. And get ready for next Summer already with the best selling Magic Blackout Blind as featured on national TV. For on the go, the multi award winning SleepSpace from BabyHub is ideal.

As always, no-MOQ and full dropship service available too for ecommerce nursery businesses – and carriage paid first orders for all new customers.

Visit us at www.bebelephant.com
Tel: 020 8202 1467

...or arrange a visit!

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Cheeky Rascals

Exclusive UK distributor, Cheeky Rascals, has become known for working with some of the worlds most innovative and sought after nursery brands.

In its phenomenal 22 years in the industry it has become a trusted and recognised name with buyers, manufacturers, retailers and parents.

As the first and only UK distributor to partner with independent retailers via a unique click & collect service, and offer dedicated on-the-road sales support to all retailers, it comes as no surprise to see Cheeky Rascals recognised as a key leader and influencer within the nursery sector.

From one simple vision to source great products to make life that little easier for UK families, Cheeky Rascals has enjoyed significant growth, nurturing an enviable portfolio of brands. These include Lascal, the brand behind the ingenious Buggyboard, luxury pushchair brand Mima, pioneering sleep brand Love To Dream, the genius My Carry Potty and many more.

Cheeky Rascals’ success continues to grow with an increase in staff this year and the continued development of its own brands; home-safety brand Fred and revolutionary baby-carrier brand, Izmi and the addition of the Familidoo Air to the range -a lightweight, super-compact buggy that’s ideal in today’s fast-paced urban environment where time and space are hard to find. Not only has Cheeky Rascals firmly made its stamp in the industry both nationally and globally, it also takes pride in its social responsibility, giving back to local charities though donations, time and hands-on support.

Tel: 01730 895761
Fax: 01730 897549
Email: smile@cheekyrascals.co.uk
Web: www.cheekyrascals.co.uk

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DCUK Ltd brings successful world class brands to the UK nursery market and offers retailers flexible and responsive supply solutions. Our current portfolio of brands includes UPPAbaby, Nomi, Halo, Cognikids, Cloud b and My Baby Mattress.


  • UPPAbaby, an unknown brand in the UK eight years ago, through strong marketing has become one of the most popular pushchair brands in the UK.
  • The Nomi highchair offers a from birth to teenage seating solution converting from an off the floor cradle, to a highchair, to a teenage chair. Stylish and ergonomically designed to suit modern homes. As a pre-birth purchase, it offers independent retailers the opportunity to secure the highchair sale at a time when parents are most responsive to help and advice.
  • The Halo Bassinest is one of the most popular bed side cribs in the USA and offers a safe solution for co sleeping with young babies.
  • New for 2018, Cognikids, a range of baby feeding and clothing items that help baby's neurological development and help establish the building blocks for their future development, including Grip, the perfect add on sale for almost every feeding bottle.
  • New for 2018, Cloud b take sleep seriously. There’s more to their range of toys than cuteness and cuddles, it's plush with a purpose, helping children of all ages fall asleep peacefully and stay asleep throughout the night.
  • Also new for 2018 is My Baby Mattress; one of the largest European mattress manufacturers with over 40-years of experience. Every material of My Baby Mattress products are highly breathable and use an innovative ANTI-MITE system, providing a dry, safe and comfortable support for baby.

DCUK have developed a reputation for carefully choosing their routes to market and recognise the importance of both independent and national retailers in the brand building process. Offering geographic exclusivity where products warrant this and carefully choosing retail partners, helps maintain margins. Coupled with small minimum carriage paid orders and UK stock back up helps retailer’s cash flow.

After sales service is important, especially in the pushchair trade, and the DCUK team offer a quick and efficient service in this area.

Working in conjunction with the brand owners, DCUK manage the marketing of their brands in the UK. Social media activity, bloggers, online reviews, awards and controlled exposure at the Baby Shows are all an important part of the modern marketing mix.

DCUK also offer North American brands who are seeking to make their first step into Europe, help and advice in making their products suitable for the UK and European markets and establishing retail outlets.

Tel: 01422 383555
Email: sales@dcukltd.com
Web: www.dcukltd.com

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Hardenberg & Co

Hardenberg & Co is the UK’s leading provider of Angelcare baby products. Taking direction from Hardenberg & Co’s strong position within the UK baby market, Angelcare acquired H&Co in 2016.

Hardenberg & Co has prides itself on professionalism and excellent service, quality and innovation, integrity and credibility alongside passion and fun.

The Angelcare range includes award-winning Baby Monitors, Bath Supports and Seats as well as tried and tested Nappy Disposal Systems. Over the years Hardenberg & Co has been proud to bring the most innovative, useful, safety-conscious sleep and baby products to the market.

The Angelcare range of Baby Monitors is very special, combining movement detection with both video and sound. Trusted and loved by parents the world over, this award-winning range of movement monitors is designed to allow parents to relax. Developed over 20 years ago, the Movement Sensor Pad has been a game changer, detecting baby’s tiniest shifts in their sleep.

The Angelcare Nappy Disposal System has been voted a parent favourite time and time again. Bad smells are kept at bay using the bin’s multi-layer film. It’s not only has a great aesthetic, it offers superb function, too. The award-winning Baby Bath Support and Seat range is also a favourite with both babies and parents the world over. It offers comfortable, relaxing bathing as part of a positive bathing experience.

H&Co also offers the Pabobo range of night lights, ideal for families looking to soothe baby or toddler and create a positive sleep time routine.

Hardenberg & Co is always looking for fresh, innovative ideas that will help to revolutionise the baby industry. We love working with talented, passionate people and want to continue helping bring new solutions to the market. If you have a product or idea that would use the H&Co touch drop us a line, we’re always happy to chat!


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Hippychick – Home of Excellent Products and Service

Hippychick is a family run nursery product distributor, based in Somerset, that strives to bring innovative and exciting products to market that really do help make parents lives that little bit easier.

Hippychick have made it their business to ensure their customers continue to thrive despite turbulent times and have an excellent team in place, including a new Head of Sales at the HQ in Somerset, to provide dedicated retailer support.

Julia, who originally founded Hippychick, commented: "We owe much of our success to independent retailers. Here at Hippychick we have always loyally supported this sector and we wanted to take this opportunity to let those who don’t work with us already know about our comprehensive support package."

What does Hippychick offer that is so unique?

When selecting products, the whole Hippychick team get involved, many of whom are parents themselves. Nothing passes this rigorous testing that they do not truly believe to be a useful, functional and great looking product. One of the latest distributions, SpaceCot, proves this.

SpaceCot is the only travel cot that has been reinvented with space technologies, making it one of the lightest and easiest to use travel cots around whilst maintaining the durability of a permanent cot.

It is not just the products on offer that set Hippychick apart. They are renowned for their customer service and how easy they are to deal with. Head of Sales, Sarah Poole, says ‘“In today’s fiercely competitive environment, suppliers to the retail trade need to be agile and responsive and work hard to understand their customers challenges and strengths. With almost endless choice, it’s just not enough to have a great range. At Hippychick our goal is to make it easy to do business together and in this way, we hope we can make retailers’ lives that little bit easier too!”`

Why work with Hippychick?

  • Well established company with a reputation for distributing nothing but high quality products
  • Pride themselves on excellent customer service and communication
  • Offer free carriage on orders over £299 net
  • Known for their easy ordering and fast delivery service
  • Online ordering available
  • Flexible, supportive and easy to deal with
  • Access to an extensive trade image library
  • POS available upon request
  • Dedicated Account Manager to assist you with all your needs
  • Product training and rep visits available upon request
  • PR and advertising campaigns to support the products
  • Products guaranteed to bring customers through the door. 
  • Exclusivity – you’ll only find it at Hippychick.
  • Innovation – products that are truly unique
  • Support with regular promotions

Tel: 01278 434440
Email: enquiries@hippychick.com
Web: www.hippychick.com

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Nimans Home

Nimans Home is now firmly established as the UK’s leading distributor of consumer and technology-based lifestyle products for the retail market.

Working closely with independent and high street retailers, online stores and supermarkets, we pride ourselves on our ability to bring new technology to market.

For more than three decades we’ve developed excellent relationships with many leading manufacturers; enabling us to identify and source new products to add to our rapidly expanding portfolio.

Our nursery range continues to go from strength to strength, with an extensive range of technology solutions for sleeping, feeding and caring for baby, including baby monitors, nightlights, movement and breathing monitors, breast pumps, sterilisers, humidifiers and more.

We are the sole distributor of BT baby monitors in the UK and hold exclusive UK distribution rights for many pioneering brands including Snuza, the UK’s only medically certified portable baby breathing monitor, and Playbrush, an award winning device that helps to promote better oral hygiene in children through making brushing interactive and fun.

Adorable and stylish humidifiers from US brand Crane alongside an extensive range of professional baby care products from Beurer complete the range.

For manufactures we offer a direct route into the UK’s tier one retailers, enabling them to get their products in front of target customers quickly and cost effectively.

For retailers we provide access to an extensive range of innovative technology solutions from leading manufacturers – as well as a growing number of niche brands – all under pinned by dedicated account management and outstanding levels of customer support.

Our customer-focused approach to business, combined with in-depth industry knowledge, make us the ideal partner for retailers seeking branded and own label lifestyle technology solutions.

For more information, please contact: Rebecca.fuchs@nimanshome.co.uk

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Whitestep Ltd – distributor of innovation

A well-established and trusted distributor of some of the most innovative brands and products to the nursery industry.

As the sole distributor of BABYZEN™ and mifold, the Grab-and-Go child restraint in the United Kingdom, we are thrilled to be involved in bringing exciting and stylish products to the UK and Irish market.

Whitestep was founded in 2007 by Audrey Mizrahi, who as a mother herself to young children, could see that there was potential to fill a gap in the UK market. Armed with a vision to broaden the nursery industry, Whitestep was born. A company specialising in baby and children’s products with a twist, by sourcing cool, innovative brands that offer stylish, revolutionary items that are loved by both parents and their children.

Distributing to a number of the UK’s largest retailers such as John Lewis, Mothercare, Mamas and Papas, Boots as well as the iconic Harrods in London and over 100 other smaller independent stores, Whitestep is proud of the recognition within the industry and growth the company has made over the last 10 years.

Featuring the award-winning BABYZEN™ range of pushchairs and accessories, the BABYZEN™ YOYO+ is bursting with innovation and is famous worldwide for their easy fold mechanism and revolutionary compactness. The winner of many awards in 2016, 2017 and a Which? Best Buy in 2018, this is a firm favourite with parents.

The newest addition to the Whitestep range is mifold, the Grab-and-Go child retraint, a car seat that combines both convenience and safety for the first time ever – it’s slick and compact design makes for easy portability for both parents and children giving peace of mind during those unexpected trips.

If you would like more information please don’t hesitate to get in touch with us. We will be happy to hear from you!

T: 0207 323 9514

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