Mobiles & Décor

I
always think that one of the delights of expecting a baby is the fun of turning the spare bedroom into a nursery - the removal of all those old packing cases and other assorted junk and the arrival of cute wallpaper and a pile of toys.

Often when visiting retailers, I see bedroom sets on display. A cot, changing unit and wardrobe are the main pieces, but I am often told that it is the wallpaper, the small décor items that are often the most important.

“Customers often say I'll have the whole lot!” Fine – but it does mean that the retailer has to stock everything on display – no odd little items from B&Q or they'll be round there doing the shopping.

It also means that careful thought needs to be given to the display. You may not like bright colours but somebody does. Or you may find pastels a bit insipid – but it might just be perfect for another mum. The key is to have a choice which covers the main areas. But not TOO much choice! If they can't decide between this or that, they'll often end up choosing neither. The ideal is to give them choice but that one of the styles is an outright winner!

The furniture may be the main items with the bedding a close second, but there are many other items to be considered as lampshades, curtains and other fabrics can co-ordinate. The walls can be done in an attractive paper, but this does have its problems. Wallpaper doesn't take too kindly to being drawn on in purple felt tip and if for whatever reason, it needs to be changed, it's a major disruption to the room. An alternative is to paint the walls with emulsion (purple felt tip can be covered more easily) and use stick-on items to provide the interest. These are surprisingly cheap and easy to remove later that changing the appearance of the room can be done frequently – giving you yet more sales!

The final advantage of the “I'll have the lot” sentiment is that once mum has fallen in love with that look, she'll buy it! She's unlikely to go around checking on prices of this and that to find the cheapest.

The secret is to find and display the right products in the right way!
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