Although many of you will still be thinking about the summer, holidays and coping with the kids being off school, it's really time to be thinking about the autumn and the trade shows and, especially for exhibitors, what advertising is needed.

Exhibiting at a show is an expensive but hopefully worthwhile investment. But to make the most of the opportunity, you need to get the show visitors onto your stand. It is only then that you can persuade them of the quality of your product and the excellence of your company. This is particularly important for Kind + Jugend – a show which is breathtaking in its size. It so easy for buyers to miss that ideal product because there is just so much to see.

So savvy buyers scan whatever information they can. And this is where Nursery Online comes in. Our email newsletters are sent to almost 4000 people each week and we know from the response that it is avidly read – some 40% of our readers open our weekly email within an hour of it being sent out with 70% having read it before going home on Friday and another 17% on the Monday. We will assume that those of you reading it in the early hours of Sunday morning are abroad somewhere!

Our format makes it easy to scan and identify what YOU are interested in. And our Special Newsletters for each of the three major shows this autumn will be in a similar format.

At Nursery Online we know that every penny counts, so why waste it? Place your advertising with the most widely read newsletter AND pay less! Our advertising package for the Show Previews start at a mere £100 and the most expensive isn't that much more.

And if you're exhibiting at more than one show, there are discounts available when booking advertising for both at the same time.

Email sales@nursery-online.com for all the details

Don't be talked into spending more than you need to reach the people who matter!

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Since its premiere in 1960, Kind + Jugend has continually developed. Today the leading trend show and ordering platform for the sector is more fresh and innovative than ever before.

Visit Kind + Jugend 2010 and profit from this success story too! 800 exhibitors from around 40 countries, including all the market leaders, will present a complete overview of the international trends and innovations in the baby and toddlers’ outfitting sector. Meet up with interesting business contacts and discover many innovations, ordering opportunities and a colourful supporting programme. Not to mention a dynamic atmosphere and the exciting trade fair city of Cologne!

Kind + Jugend offers a unique range of tried-and-tested and brand-new products to boost your turnover. Come and see what the suppliers have lined up for you.

Experience the best innovations of the year at close range on the Innovation Area and during the Awards Ceremony. The much sought-after Innovation Award will be presented in eight Categories, and the winner announced at the show.

For further information and tickets, click here

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REGISTER NOW at www.thebabyshowfortrade.com – registration is free to all trade professionals.

Why register? Benefit from exclusive show-only offers, see the best products, latest innovations and new launches.

Enjoy a central location at the world-famous Olympia, it’s easy to get to, easy to get around plus London offers some of the best restaurants, bars and nightlife to suit all budgets.

Get expert advice in the Knowledge Theatre with a host of seminars from advice on boosting your sales to every aspect of multi-channel retailing, plus see exclusive new product demonstrations in The Training Theatre

Amazing brands contracted to exhibit include Silver Cross, Phil & Ted’s, BabyStyle, SMA, Leebruss, Taggies, Emmaljunga, Trunki, Hippychick, Milton, Bambino Mio, Lollipop and Griptight.

The Baby Show for Trade not only offers fantastic brands, product innovation and training but an event with real WOW factor – don’t miss out….register now!

Visit www.thebabyshowfortrade.com now for all the latest show news, features and exhibitors.

For further details on exhibiting please contact Dan Leyland on +44 (0) 207 370 8837 or email dan.leyland@clarionevents.com

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It's not often that one of our brands gets almost two pages in the Sunday Times – but that's what Norton did last week!

Okay, it was about the motorbikes, but Norton is a legendary British brand and has been around for many years. Sadly, like many British engineering companies, it fell on hard times. In 2008, the brand was bought by Stuart Garner and has begun assembling the bikes beside the Castle Donnington racetrack. Norton bikes have always been one of the greatest and given that the Sunday Times drooled via the medium of text, nothing has changed. The verdict? A great name returns with a vengeance.

It's not a huge step from bikes to pushchairs. “Although we are separate companies, we do share a lot” explains Paul Roberts of Klever Kids. “The two companies have shareholders in common and we share the same ethics – especially when it comes to build quality. Owning a brand such as Norton is a terrific asset. In one word it says everything we want to say!”

For more about Norton pushchairs and car seats head over to www.kleverkids.co.uk or contact Klever Kids on 01332 858238 – but don't start talking about bikes or you'll be there all day!

And for those inclined who want more on the fantastic bike see www.nortonmotorcycles.com

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The brand new Recaro Akuna Travel System features an ultra-light aluminium chassis which, when folded, allows it to fit into even the smallest vehicle.

Suitable for use from birth with either the carrycot attached or by using the Recaro Young Profi Plus Infant Safety Carrier, the Akuna is flexible and stylish, designed to suit today’s modern parents.

The two steerable front wheels and the four rear wheels are all spring-mounted for easy manoeuvrability and a comfortable ride for baby. The height-adjustable handles make pushing the Akuna a breeze and there is even a cup holder mounted on the frame. A foot-operated brake ensures that the Akuna stays put when not being pushed.

The pushchair seat can be placed facing either way, allowing baby to interact with his parents or explore the outside world. The pushchair seat has a 3-position recline function with a bumper bar, 5-point safety harness and a canopy with an integral window.

Available in two luxurious finishes, the Akuna has a range of optional extras including a choice of large or small changing bags, sleeping bag, parasol, rain cover and mosquito net.

More information is available from Recaro who can be contacted on 01926 484111 or by email at info.gb@recaro.co.uk or on the web at www.recaro.com

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Fabulous flavours specialise in limited edition vintage style t-shirts and last month introduced a range of fantastic babygrows. The latest edition this month is the Hungry Caterpillar Babygrow.

Made from luxurious white jersey cotton and edged in green rib, it features an authentic full-colour illustration of the greedy little caterpillar and his name underneath. The sleeves and back are printed with authentic illustrations of the food he munches through. Deliciously cute and available in sizes 0-18 months.

They have also introduced a fabulous longsleeve tee featuring a soft handle, surrounded by a circle of munched food. Made from 100% cotton and pre-washed with softeners and is available in sizes 6 months to 3 years.

All the Fabric Flavours t-shirts and babygrows are pre washed 100% cotton and embellished and finished with attention to detail, with effects such as multi-coloured stitching, zig-zag stitching, satin and velvet appliqués, flocking or funky embroidery and they have all been designed to reflect the characters' personality.

The range of t-shirt and babygrow flavours includes Ice Blue, Pistachio, Sunflower, Strawberry, Blueberry, Sweet Porridge, Blackberry, Tangerine, Coconut, Candyfloss, Custard and Banana, and come in sizes from 0 to 9 years – so there's something delicious for every child!

For more information, head over to www.fabricflavours.com

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Crafted from solid beech and veneer, the new YoYo highchair from Mamas & Papas is a timeless piece of furniture with a contemporary feel that will look great in homes for years to come.

The YoYo highchair is suitable for all ages, as it easily converts from a highchair, to a junior chair and then into a chair suitable for an adult to use. The YoYo highchair comes in three colours; natural wood, vibrant red, and sleek, glossy black.

Its minimalist, angular styling will complement both modern and traditional homes and become the chair of choice for a little one from the first time they sit together with the family to dine. With a removable bumper bar and adjustable foot plate, the YoYo will grow with a baby into a junior chair and then the footrest coverts into a seat plate for adults.

For additional comfort for baby, a luxuriously cushioned seat liner is available in a linear stripe that is machine washable at 40°C. There are also integrated ‘D’ ring attachments should parents wish to fit a safety harness for additional peace of mind.

For more information, head over to www.mamasandpapas.com

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The Lifft baby sling is specially designed for discreet breastfeeding to make daily life easier for out and about mums.

Denise Van Outen recently disclosed her decision to stop breastfeeding due to feeling self-conscious in public, highlighting that many mothers may be discouraged from breastfeeding, without perhaps being aware of alternative solutions or all its benefits.

Lifft slings, the only sling believed to be scientifically proven to improve posture, is a discreet accessory for breastfeeding in public. Lifft is a keen advocate of breastfeeding and was recently involved with National Breastfeeding Week, the annual campaign which aims to raise awareness of the health benefits of breastfeeding, increase social acceptance and encourage friends, family and healthcare professionals to provide support for breastfeeding mothers.

Founder and Managing Director of Lifft slings, Louise Day said: "We are are always trying to promote how practical and fuss-free breastfeeding can be – as well as the nutritional and health benefits that come with it. From personal experience of being a first-time parent, you are always looking for the best way to nurture and care for your little one from the day they are born. This led me to design the 'perfect' sling when I couldn't find one. One of the features of the Lifft baby carrier is that it has been specially developed so it can be used as a discreet ‘hands-free’ way to feed baby. Also, carrying the little one close will increase the desire and ability to breastfeed for longer as it promotes bonding and understanding.'

With at least five alternative ways to wear the Lifft sling, this buckle/clasp free sling is great for newborn babies through toddlerhood. With three different colour combinations to choose from, and sizes from 6 through to 22 (not forgetting S, M and L sizes for new dads too), the Lifft baby sling is fast becoming the must-have accessory for every new parent.

For more information, head over to www.lifftslings.com

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The alma is a beautifully designed folding crib that is made with sustainable wood and stainless steel detailing.

It makes perfect sense if space is at a premium while providing any nursery or home with a touch of contemporary style at the same time. With its simple, patented fold, the alma is the ultimate solution for compact urban spaces, co-sleeping, second homes and for grandparents (or anyone else) who only have young children to stay occasionally.

The alma has two mattress heights, combining the benefits of a newborn bassinet or cradle with a crib or cot that can be used from birth to two years. Like all of bloom’s products, the alma can be quickly and easily assembled with no tools at all. It is also reassuringly strong and well made while being surprisingly easy to fold and move across a room on its four lockable castors.

Throw in the appeal of bloom’s elegant and modern design and it’s no wonder that the alma has become the crib of choice for a growing number of the world’s leading hotels as well as among the many British mothers and fathers who appreciate form, space and style.

For more information, head over to www.bloombaby.com

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The latest Disney Pixar blockbuster, Toy Story 3, recently hit cinema screens and to celebrate Graco have created a new range of their best-selling Group 2/3 seat, the Junior Maxi plus, with a fantastic Toy Story design that kids will love.

Woody the cowboy and Buzz Lightyear will be able to accompany children on every journey as the seat’s vivid colours and funky space design also features all of their favourite characters from the film.

Parents can also be reassured that their little ones are travelling in a safe and comfortable fashion. A height-adjustable head support means the seat can be adapted to suit growing children and padded armrests ensure they will be comfortable in any position, guaranteeing a happy journey for everyone.

Installing car seats can sometimes be problematic but the Junior Maxi Plus is simple to fit, as the integrated seat belt guide and vehicle belt routing system ensure the correct position of the seat belt. The car seat also has a machine washable cover and two retractable cup holders, perfect for those long journeys.

The Junior Maxi Plus can also be used as a low booster seat thanks to the detachable backrest. Graco always recommends keeping the backrest attached for as long as possible to ensure optimal safety and comfort for children.

Available accessories include a stylish rollershade to protect baby from sunlight and a car seat undermat with extra storage pockets attached, suitable for many car models.

For more information, head over to www.graco.co.uk

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New from Tiny Love and distributed by East Coast Nursery is the multi stage Gymini Bouncer with adjustable activity arches.

Suitable for use from birth and incorporating adjustable and removable activity arches, the Gymini Bouncer offers a safe haven for a little one where they can relax, sleep and learn through play.

The seat which has two recline positions has a switch-operated soothing vibration mode and is padded for added comfort. The cover can also be easily removed for washing.

The arches are adjustable to help create a fun and entertaining multi-stage developmental environment for baby, where toys can be angled in reach of baby to be easily accessed for play.

The toys on the arches include a baby-activated crab with lights and music which can also be removed and used on a pushchair or pram along with a rattle and a teether.

East Coast Nursery can be contacted on 01692 408802, by email nursery@east-coast.co.uk or on the web at www.eastcoastnursery.co.uk

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Keira O’Mara, creator of Mamascarf is a finalist for Nectar Entrepreneur of the year, which will be judged by a panel including Dragons Den’s James Caan.

It looks like 2010 could be a winning year for Mamascarf. They have already picked up a SMARTA 100 award, were finalists for Outstanding New Product from Women on their Way as well as being given “Mumsnet Best” status, a Bizzie Baby Gold award and My Best Buy status from I’m Pregnant magazine and have been shortlisted for a Parentpreneur Award from the Remote Working Organisation.

Keira says “it is great that Mamascarf has been recognised in this way. I am particularly excited about the awards that are a direct result of independent reviews from mums who have used the product.”

Mamascarf is a breastfeeding scarf that allows discreet and comfortable breastfeeding in public without the need for a cushion. Celebrity fans of the product include Melanie C and Leah Wood.

Contact Keira O’Mara for trade information on info@mamascarf.co.uk

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Flipper is the fun way to encourage children to use their toothbrush regularly. It’s a toothbrush holder that attaches to bathroom mirrors, tiles or any shiny surface with a suction cup.

Flipper comes in five different animal characters from the Wild Family range, all of which will bring a smile to tired faces in the morning and at bedtime.

As a child takes hold of the toothbrush handle and pulls the cover will simply flip open, and when retuned Flipper will close on itself keeping the toothbrush tidy and protecting the bristles.

Flipper toothbrush holders prevent cross contamination of bacteria when storing the whole family’s toothbrushes in one pot. Toothbrushes can also pick up germs when the toilet is flushed, through tiny water droplets in the atmosphere.

Flipper can be found at www.myflipper.co.uk and can be contacted by phone on 01395 567650

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Vanessa Blake, mum of two and creator of the award winning dreamgenii® Pregnancy Pillow, is delighted to have been selected as a semi finalist in the 2010 Babyworld Parentpreneur Award.

Vanessa decided to enter these awards to encourage other parents and budding entrepreneurs that with a great idea and the right approach ideas really can be turned into business success. Vanessa says “It was hard work in the beginning, trying to get a business up and running with a new baby. It takes passion, resilience and dedication. Trying to get something off the ground can be stressful, and I could never have done it without the support of my husband and all of our family. I firmly believe if you can get through those first few months it’s well worth the effort and I am so proud when I look at what the business has achieved.”

Award winning website, Remote Employment, Google’s No 1 job site for flexible and home based jobs, launched The Remote Worker Awards in association with BT Business to highlight how home working and remote working benefits the British public and their working life. The Babyworld Parentpreneur award is awarded to parents(s) showing the most successful business and family life combination.

Entries to the awards close on 31st July with the finalists announced in the first week of August, so Vanessa is keeping her fingers crossed and hoping to be selected as a finalist, with the chance of going on to win the award at the Awards Ceremony in September.

Available to independent retailers in the UK through exclusive wholesaler Baby Brands Direct via www.babybrandsdirect.co.uk or on 0845 3708370

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The new BEABA range of soft-soled baby shoes in sizes suitable from birth up to around 15 months is fun, funky and oh so stylish.

Every shoe in the range is easy to put on with a smart opening system and each style incorporates a non-slip outer sole, leather inner sole and right foot/left foot fitting.

The inner sole is removable so that the size can be regularly checked and is the reattached with an adhesive strip.

The leather lining helps to absorb moisture in summer and keeps little feet warm in winter.

For more information, visit www.beaba.com

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Olivers Babycare, award-winning Devon based online baby products retailer, has removed all back-less child car booster cushions from its website, after research showed that these seats offer no side impact protection during a side on car crash.

The move follows the decision by Britax to stop the manufacture of its Britax Horizon booster cushion, following these safety concerns.

Under current UK law, children below a height of 135 cm (4' 5"), approx 12 years old, are required to use a child booster seat in the car. However, these seats, or booster cushions, are not legally required to have a high back, even though the high back offers greater safety protection, particularly in a side impact collision. Recent research has shown that 1 in 4 car crashes involves a side impact, with 20% of child fatalities occurring in such accidents.

Commenting on the decision by Olivers to sell only high backed booster seats in future, co-owner of Olivers Babycare Julie Baughan said, "Child car booster cushions WITHOUT a high back are still legal, and comply with British safety requirements, but they do not offer so much protection for the child in the event of an accident. We want to be sure that all the child car safety booster seats that we sell offer the maximum, not the minimum, protection for the child. The recent research revealing the high percentage of side impact collisions has confirmed in our minds that we should no longer sell the booster cushions. We applaud the call from Which? for manufacturers of child car seats to stop selling these cushions."

Earlier, Richard Headland, Which? Car Editor said: "Which? welcomes Britax's decision to stop selling its booster cushions, and is calling on other manufacturers to do the same. While backless booster seats are better than nothing, they simply don't provide enough protection."

Olivers Babycare has a wide range of high back child car booster seats, suitable up to the age of 12 years, including the award-winning Kiddy Discovery Pro Car Booster Seat and the Recaro Monza Booster Seat.

For more information, head over to www.olivers-baby-care.co.uk

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