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Back to basics?
Mothercare has a new MD, Kiddicare new owners. And both say they will make the stores profitable again by going back to basics. What do they mean? Click For More...


Shnuggle bath earns a place in the design hall of fame
The Shnuggle Cosy Baby Bath has been celebrated for its innovative and stylish design in the Red Dot Design Yearbook. Click For More...


Investment firm Endless has acquired Kiddicare from Morrisons for £2m
Morrisons bought Kiddicare for £70m in 2011 with plans to use its ecommerce platform to help its own online debut but put the chain on the market earlier this year after a deal with Ocado meant that Kiddicare’s systems were no longer needed. Click For More...



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  • Bathtime & ToiletriesBathtime is one of the nicest times of the day with a small baby. But all too often the things that make this so easy and enjoyable are stuck in the b...

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